NYSE Brings Big Start Up Small Business Resource Tour to Houston, TX

Accion and Yelp to Lead Marketing and Microfinance Workshop

(June 13, 2012, Houston, TX) – On June 14, the New York Stock Exchange (NYSE: NYX) will bring its “Small Business Connections: Marketing Meets Microfinancing” nationwide workshop tour to Houston, TX. Hosted in coordination with Big StartUp partners Yelp and Accion’s U.S. Network, the event will provide approximately 80 local business people with access to two resources essential to growing a business in the tough economy: marketing know-how and access to capital.

During the free workshop, business outreach staff from Yelp will offer practical takeaways on working with major social media platforms and provide strategies for engaging with customers online and navigating the world of online reviews. In addition, lending experts from micro-and small business lender Accion Texas Inc., a member of the Accion U.S. Network, which has provided nearly 1,700 loans in the Houston area since 1998, will walk attendees through the benefits of developing a marketing strategy and how to finance marketing costs with an Accion microloan. Yelp business outreach staff and Accion loan consultants will be on-hand to field questions and offer one‐on‐one consultations to participants.

“Small Business Connections” is the first small business events component of the NYSE Big StartUp, a nationwide job creation and business growth initiative that connects small businesses with established corporations, such as Yelp. Launched in March of this year, the NYSE Big StartUp program also includes the Accion-NYSE Job Growth Fund started with a $1.5 million commitment by NYSE Euronext, which will provide small businesses and startups with the capital and support they need to grow.  Following Houston , the tour will make stops in additional U.S. cities throughout 2012. The current schedule can be viewed here.

Event Details

June 14, 9:00 AM Central

Prosperity Bank
2310 Yale Street
Houston, TX 77008

About Yelp
Yelp (NYSE: YELP) connects people with great local businesses. Yelp was founded in San Francisco in July 2004. Since then, Yelp communities have taken root in major metros across the US, Canada, UK, Ireland, France, Germany, Austria, The Netherlands, Spain, Italy, Switzerland, Belgium, Australia, Sweden, Denmark, Norway and Finland. Yelp had a monthly average of approximately 71 million unique visitors in Q1 2012 (source: Google Analytics). By the end of Q1 2012, yelpers had written approximately 27 million rich, local reviews, making Yelp the leading local guide for real word-of-mouth on everything from boutiques and mechanics to restaurants and dentists. Yelp’s mobile application was used on 6.3 million unique mobile devices on a monthly average basis during Q1 2012. For more information, please visit http://www.yelp.com/.

About Accion in the U.S.

As the largest and only nationwide micro- and small business lending network in the United States, we connect small business owners with the accessible financing and advice it takes to create or grow healthy businesses. Since 1991, the five members of Accion’s U.S. Network, which includes Accion Texas Inc., have collectively made over 44,000 loans, totaling over $320 million. Additionally, over 400,000 business owners across the nation have turned to Accion for financial and business advice via workshops, online tools, and one-on-one consultations Globally, Accion (www.accion.org) is a pioneer in microfinance, reaching millions of individuals through its international network of partners. For more information visit us.accion.org.

About NYSE Euronext
NYSE Euronext (NYX) is a leading global operator of financial markets and provider of innovative trading technologies. The company’s exchanges in Europe and the United States trade equities, futures, options, fixed-income and exchange-traded products. With approximately 8,000 listed issues (excluding European Structured Products), NYSE Euronext’s equities markets — the New York Stock Exchange, NYSE Euronext, NYSE MKT, NYSE Alternext and NYSE Arca — represent one-third of the world’s equities trading, the most liquidity of any global exchange group. NYSE Euronext also operates NYSE Liffe, one of the leading European derivatives businesses and the world’s second-largest derivatives business by value of trading. The company offers comprehensive commercial technology, connectivity and market data products and services through NYSE Technologies. NYSE Euronext is in the S&P 500 index. For more information, please visit: http://www.nyx.com.

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